We are a group of passionate individuals who will stop at nothing in our pursuit of an amazing dream. As editors, designers, publicists, and ultimately publishers, we strive to bring to the world untold stories of life, love, friendship, and sacrifice. If we have to break tradition to do that, then so be it.

A Little About Us

We are Jolly Fish Press, an imprint of North Star Editions, Inc., which is based in Minnesota. We publish trade fiction and select nonfiction books in the national and international market. We excel in exceptional cover design, worldwide online and brick-and-mortar distribution, expansive publicity and marketing campaigns, subsidiary rights representation, and most of all, our drive and ability to find exceptional, yet undiscovered authors, jumpstarting their careers with maximum exposure, sales, mentoring, and higher than industry average royalty rates.

Jolly Fish Press is an imprint with audacity: We seek the best authors, fashioning them into celebrities, and inserting innovations every step of the book-market way. Yup, we do, in fact, disrupt the industry. And we're proud of it.

Our Editors

tj da roza

TJ da Roza

Acquisition Editor

TJ da Roza has dedicated his life to the craft of spinning a tale. Many of his authors are award-winners; some of their accolades include: The Gold Quill for best young adult novel, the Susan P. Bloom award, Utah Writer of the Year, SCBWI Mentorship Award, and numerous Amazon Best-sellers.

He is interested in good, well-written dark and gritty fantasy that doesn't feel like a DnD campaign, thrilling YA sci-fi that doesn't have a relationship as the main plot point, and quirky middle grade that will make kids and adults alike laugh, cry, and think all at once.

TJ's latest acquisitions include Kristy Acevedo's award-winning Holo Series and Cynthia Reeg's Monster or Die series.

Follow TJ on Twitter @TJdaRozaEditor

kelsy thompson

Kelsy Thompson

Acquisition Editor

An avid reader, writer, and editor, Kelsy Thompson graduated with her bachelor’s degree in creative writing from Weber State University. She’s had a love affair with the written word since she was a small child, and especially enjoys young adult literature, science fiction, fantasy, romance, mysteries, and historical fiction. She currently works as the managing editor at Weber—The Contemporary West and is thrilled to be part of the Jolly Fish team.

Follow her on Twitter @KelsyThompson

kenna blaylock

Kenna Blaylock

Acquisition Editor

Kenna is a graduate of Brigham Young University with a major in English and a minor in editing.

Kenna recently acquired Dan Allen’s The Forgotten Heirs Trilogy.

Follow Kenna on Twitter @KennaBlaylock

caroline larsen

Caroline Larsen

Acquisition Editor

Caroline is part editor, part writer, part linguist, and part awesome. She likes band music, cats, art museums, and Kit Kat bars. Send her your best dystopian novels and other sci-fi, though she'd love to read any of your YA or MG, especially crossover genres or stories set in unique locales.

Follow Caroline on Twitter @editor_caro


shelley jones

Shelley Jones

Head Publicist

Shelley has been to over 20 countries and has read far too many books along the way. Her favorite genres include fantasy, science fiction, horror, and humour. A native of Utah, she loves cosplaying, photography, and animals. Shelley has recently become vegan and is learning the ways of tofu.

Follow Shelley on Twitter @ShelleytheJonas

Frequently Asked Questions

How long has Jolly Fish Press been around?
Jolly Fish Press officially opened its doors on 11/11/11. Aren’t we lucky? We were acquired by North Star Editions, Inc. in October 2016.
Where are you based?
While NSE is based in the Minneapolis-St. Paul area, JFP is based, simply, everywhere. Many of us are from different cities, states, and even countries, but that’s the nature of clouds and cloud-based companies.
Where can your books be purchased?
You can purchase JFP titles anywhere. Our titles are available through all major online retailers, including Amazon, Barnes & Noble, iBooks, Kobo, Books-A-Million, Powell’s Books, and more. We work closely with major corporate book retailers, including Barnes & Noble, Indigo, Costco, and more, to provide them with the materials they need to consider our titles for national and international stocking. Our books are even available through most of the bookstores across the world. In other words, we strive for the ubiquity you’d expect of a book.

What qualifications does the Jolly Fish Press team have?
Jolly Fish Press is home to an eclectic group of experienced and passionate professionals. Our editorial team consists of editors who’ve worked on projects for Houghton Mifflin, Allyn & Bacon, Pearson's Group, Harper Collins, Shadow Mountains, and various literary agencies. Our marketing and publicity teams have extensive business experience and maintain a drive for innovation. Our design and production teams hold several prestigious awards. What’s not to love?
What formats do you publish your books in?
We publish our titles in trade paperback and eBook formats.
What do you do for your authors?
Each of our authors receives the full package: editing, copyediting, proofreading, layout, exceptional cover design, all applicable book formats, worldwide distribution, ARCs, reviews, book tour assistance, blog tour assistance, publicity, subsidiary rights support, promo materials, marketing—the list goes on, but we ran out of breath.
How do you print your books?
Through an effective combination of traditional print runs and print-on-demand (POD) methods, we have developed a strategy that increases profit and reduces risk for both our authors and us. Our experience with both methods allows us to take risks on debut authors while maximizing our earnings on bestselling titles.
What do you look for in an author?
When it comes to books, authors are the most crucial component. The quality of the author will usually reflect the number of sales. This is especially true for debut authors, who have the most to prove and must work the hardest. As such, below are the five most important characteristics we look for in an author:
  1. Passion
  2. Competence and skill in writing
  3. Unwavering dedication
  4. Ability to network and communicate effectively and pleasantly
  5. The drive to do absolutely everything and anything to perfect their book and sell it to readers